Something Goood has arrived

We love dogs. We love nature. We believe feeding your dog healthy, high-quality food shouldn’t come at the expense of animal welfare or the environment. So we make sure that it doesn’t by producing sustainable, premium dog food and have it delivered, straight to your door. 

For your dog. For our planet.

Free range & sustainable dog food

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For your dog. For our planet.

Goood is sustainable premium dog food with natural ingredients. All recipes are grain free and follow a holistic nutritional concept. Wherever possible, we use locally sourced ingredients - in order to minimise our carbon footprint.

From ethical provenance

  • Co2-neutral products

    When we produce Goood, we inevitably release carbon dioxide. We offset the CO2 that can not be avoided, with our climate protection partner by protecting forests and planting trees. As a result, the released CO2 is converted back into oxygen thanks to photosynthesis.

  • Free-range

    At Goood, we don't just think about dogs, but also animal welfare. 
    Our meat comes from certified free range or organic farms and our fish is caught sustainably. Our manufacturers think like we do and insist on certified quality.

  • Grain-free recipes

    All of our recipes are grain-free and follow a holistic nutritional concept. Our premium sustainable dog food has no artificial colourings, flavourings or preservatives. We also stay well away from genetic modified crops and add no extra sugar.

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Testimonials

  • My Dog Loves It!

    Fantastic food with fantastic ingredients. My dog has a sensitive stomach but has got on really well with this food.

    ⭐⭐⭐⭐⭐ - Emily

  • Delicious

    My dog usually prefers wet food and is not interested in dry but she has been devouring this!


    ⭐⭐⭐⭐⭐ - Nicola

  • Fantastic

    My dog is getting on really well with this food. It has settled his sensitive stomach and his skin is looking fab.

    ⭐⭐⭐⭐⭐ - Anonymous

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Featured products

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Goood proteins

very bag of Goood contains easily digestible proteins. The contents are tailored precisely to the needs of today’s dogs. Even sensitive dogs who suffer from food intolerances will love our free-range chicken, turkey and lamb and sustainably-caught fish recipes. 

From ethical provenance

  • Free range lamb

    All of our lamb comes from certified free-range farms where the sheep live as closely as possible to the natural state. Free range sheep also enjoy special attention because of their valuable wool.

  • Organic Turkey

    Organic turkey farming is a niche market. We are very proud to have found a organic farmer in Germany, who is able to provide us with organic turkey meat for our dog food and treats.

  • Sustainable Fish and Seafood Dry Food for Small Dogs Dry Food Goooddog

    Sustainably sourced Fish

    Our sustainable fish comes from sustainably certified fisheries that are careful to protect fish stocks and minimise the effects of fishing on the ecosystem. 

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Goood Air

Did you know that Goood is entirely CO2-neutral? We know that carbon dioxide is not so goood. When we produce Goood, we inevitably release some into the atmosphere through farming, manufacturing and transportation. We can’t change that, but what we can do is minimise it with energy-saving production methods and by keeping transport distances as short as possible. We also offset any CO2 that cannot be avoided.

We work with natureOffice, our climate protection partner in Germany, to protect woodlands and plant trees. Climate protection is a global concern, and the trees convert the released carbon dioxide back into oxygen by photosynthesis.