What We're Doing To Help Safeguard People And The Planet

Our dog food isn’t just delicious and nutritious for your dog, its also great for the planet. We’re proud to have been recently recognised as a top ethical company and to be partnering with a number of incredible charities who are helping make a difference all over the world.

Our most recent partnership saw us team up with Rhino conservation charity, Rettet das Nashorn, who are dedicated to supporting The Black Mambas, a female anti-poaching unit. This team, and their dogs, are dedicated to protecting the last rhinos in South Africa’s Krüger National Park by searching for poachers, illegal rhino horn hunters, weapons and injured animals, as well as educating local communities.

We’re also helping people much closer to home through our #DoGoood events, which have seen us host beach clean-ups and community dog walks, as well as regularly volunteering to help Bristol’s homeless community. Through these events, we’ve seen first hand the amazing work being done all over the country by dedicated volunteers, all working to make the world a better place. We’re honoured to be able to engage with these organisations and help give back to those who need it most.

It’s fair to say that we love nature just as much as we love dogs, which is why we’re determined to do everything we can to help protect the planet! So much so that we undertake a number of environmental initiatives to help bring positive change. From planting 4,641 trees from our latest campaign on Instagram, donating to the Bumblebee Conservation Trust to using a world first materially recyclable packaging and FSC-certified cardboard. 

We’re also committed to animal welfare, meaning we only used MSC-certified fisheries and organic meat in our dog food, and we work hard to ensure our food is as tasty and nutritious as possible. All of our recipes are grain-free and have no artificial colourings, flavourings or preservatives. We also stay well away from genetically modified crops and add no extra sugar!

As a sustainable dog food brand we feel we have a responsibility to get fellow dog-lovers living more sustainably, and through our initiatives, we hope to do exactly that. Our whole ethos is built on bettering the planet for people and pets and we’re hoping to shake up the dog food market one bowl at a time.